VANTAGEPOINTS
ON LEARNING
AND LIFE

Finding Learning Opportunities in Everyday Life Situations

by
Kevin Eikenberry

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Reviewing The Promotion

My plan had been to blog every hour or so during the day on January 12th as we tried to get to the top ten on Barnes and Noble.com.

That, obviously didn't happen.

And while the hourly blogs didn't happen, we did sell books - quite a few of them. The graphic tells you we made it to #12, that doesn't tell the whole story.

As I said, we started the day hoping to get to top ten status on Barnes and Noble, and here is how the climb went, with some commentary beside each number...

4:30 am 129,406 (it seems like there is a long way to go)
7:30 am 129,406 (alot of emails have gone out...crossing my fingers)
8:30 am 805 (We have a start - and it seems like a good one)
9:24 am 100 (some might say this makes you a bestseller - but not by my standards)
10:23 am 57 (this is getting fun)
11:30 am 28 (we are going to get there!)
12:30 pm 25 (we are slowing down...but I know it gets harder the closer you get to the top)
1:30 pm 21 (we are still moving up...)
2:30 pm 15 (almost there...and it seems there is more momentum again)
3:30 pm 12 (I can't wait for 4:30!)
4:10 pm Nothing

At 4:10 - Barnes and Noble.com says you can no longer order our book. After a moment of panic, knowing that there could be books ordered, we knew this problem wasn't going to be fixed in the short term. So while our publisher got on that mystery, we changed all of our promotion pages over to Amazon.com. Our goal had been to drive all traffic to BN, in order to get our top ten. But with our peak at number 12, we started giving Customers to Amazon.com

At 4:30 am we have been at 1,133,082 on Amazon... here is what happened, starting at 4:30 pm, after the switchover...

4:30 pm 98,021 (we obviously had gotten a few sales there AND were moving up quickly)
6:30 pm 110,981 (I thought maybe we were done)
8:00 pm 6,149 (While I know we aren't going top ten on Amazon, this is getting fun again!)
11:00 pm 2,054 (cool!)
12:45 am 650 (yes, I was up looking)
1:15 am 764
4:30 am 449 (the peak)
6:30 am 505

While I won't bore you with more of the numbers (I have probably done that already), later that day we were ranked as high as #9 on the Amazon Self-Help/Motivational Best Seller list.

So, did we make our top ten goal for BN? Not quite. But had the glitch not occurred, we would have easily made top ten - and likely top 5. Which makes me very pleased.

We learned a lot, and were able to work quickly through the glitch. And we set ourselves up for success on February 28.

What is February 28th you ask?

The day we go for #1 on Amazon (a much harder task!)

As of now five days after the campaign, you can, again buy the book at BN.com (sales rank 2,230) and the Amazon # is still better than 10,000.

It was quite a fun day... and I'm already looking forward to February 28th!

To those of you reading this who were our partners or who bought the book, I thank you very much.

Posted on Tuesday, January 17, 2006 - Permanent Link

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